A backpack built for the beach. Growing up, my friends and I would hop on our bikes, backpacks slung over our shoulders and head to the pool. Later, we’d drive to the beach and do the same.
Over time, I noticed something: those backpacks, once filled with textbooks and lunchboxes, had been quietly repurposed. They were no longer school bags-- they’d become our sun-faded, sand-filled “beach bags”. That subtle transformation stuck with me.
What’s surprising, though, is how little the idea of the beach bag has changed, even after all these years. Until now...