Allie Bernhard
THE BEACHBUM BAG
A fresh take on the often repurposed, sun-faded, and sand-filled beach bag. The beachbum bag is a backpack finally built for the beach.
Growing up, my friends and I went to the beach frequently, with our oldest and repurposed backpacks in hand. Over time, I noticed something: those backpacks, once filled with textbooks and lunchboxes, had been quietly repurposed.
After interviewing other beach-goers, the data seemed to align with my hypothesis: the beach bag needed an intentional update.
Recurring feedback included :
- Interest in designated towel placement
- Sandy bag frustration
- Desire for insulated pockets
Process: