Allie Bernhard
Heart Pretzel Co.
A community partner project focused on packaging design for soft pretzels.
Split Pretzels, Not Hearts.
Design Brief:
Working on a four-person design team, we developed simplistic pretzel packaging for our community partners.
Community Partner requirements included:
- Maintaing clean hands
- Being easy to hold
- Shareability
We contributed equally to the development of the packaging, including the pretzel outline idea.
The remaining graphics and branding was spearheaded by our lovely Communcations Design expert!
We named this pretzel company Heart Pretzels to play on the fact that you want to split pretzels, not hearts!
Product:
Eat Solo... or with a friend...
Cheers!
Development:
Material Testing
Paper
Cardboard
Plastic-coated Cardboard
Techinical Design
Branding (Graphics led by teammate)
Hidden Details:
Inner Pocket Branding
Arrows to Indicate Pull-Apart
New York, NY